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Sunday, February 21, 2010

Good Sam Seeks Good Publicity

Although I feel that Susie Herges is doing a great thing by collecting shoes for the children of Haiti, I am intrigued by a statement in "Show You Care With A Pair" (Kearney Hub article, 20 February 2010): "Good Samaritan Hospital has agreed to be the corporate sponsor of [Herges] campaign." With all the negative publicity surrounding Good Sam after the recent layoffs and the sudden prospect of Kearney Regional Medical Center on the horizon, the hospital must be looking for a way to restore its "good" name.

While Good Samaritan laid off 32 people and closed its Healthy Living Center in January, the hospital's administration suddenly came up with $65 million to revamp the cardiology unit after about 40 doctors decided to open their own hospital because they could not get Good Samaritan's administrators to agree to update the cardiology equipment. Though Good Sam's administrators have made public statments to counteract their comparison to a corrupt politician, by supporting a charitable cause, their actions may speak louder than their words.

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